Events

Not Your Average Academics: the Blogcademy

Sometimes, progression is logical: I knew when I needed to move my writing from Livejournal to my own host. I’ve been blogging at this address for about three years now, and every step I’ve taken has felt like the logical next step. I’ve changed layouts and rebranded when I felt I had outgrown the ones before. But sometimes, it’s not that simple. It’s okay to ask for help, but when it comes to blogging, it can be hard to find sources. We would all love to ask our favourite bloggers how it’s done, but how often do we actually get the opportunity?

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I had the chance to attend the Blogcademy’s Portland class in March: run by Nubby Twiglet‘s Shauna, Rock n’ Roll Bride’s Kat, and Gala Darling of her eponymous blog, three true “industry vets,” it covered every aspect of the blogging world and beyond! Clearly, these ladies have spent a lot of time putting together their curriculum. We wasted no time diving straight into some of the harder-hitting issues facing bloggers from start-up to monetizing, geared towards every level of blogger. The class was kept small to make sure everyone in attendance got some individual attention and ensuring everyone got their every possible question answered. Some of my classmates had been blogging on their own for several years, some had just decided to add a blog to their business page, others had yet to register a domain space. Regardless, each and every one of us got an individual report card, filled out with personalized tips for improving our sites, our voices, and how to move forward. At the end of the two-day workshop, we were all bursting with new ideas and inspiration, and completely and utterly exhausted from the incredible experience. I’m proud to say I graduated the Blogcademy with the diploma to prove it!

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I don’t get the opportunity to travel often, but absolutely love to when I have the chance. Portland is a beautiful city and I packed my four days there with as much exploring as I could. I’m lucky to have some wonderful friends in Portland to share in my adventures–rummaging through import and novelty stores, getting (and giving!) facials, bubble tea lattes, and midnight indulgences at Voodoo! I would have loved to stay longer, but as I shared the cab ride back to the airport with one of my awesome Blogcademy classmates, I knew I had my work cut out for me back home. As soon as my plane touched down, I got to work organizing my thoughts and planning my course of action. Hopefully, there will be a lot of changes to come, not only here but in my personal and professional life as I apply some of my Blogcademy lessons in the time to come.

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If you’re considering one of their upcoming classes, you’ve probably thought long and hard about the blogosphere and your place in it. Look at what they’re offering and read their testimonials. Look at the Headmistress’ sites and look at all they’ve accomplished. –then, realize it’s all that and then some. You’re not only investing in your site, your career as a blogger, and getting some first class help, you’re getting a wealth of inspiration, renewed energy, and some incredible memories. I left the class with the wonderful feeling that anything is possible if you set your mind to it, and that if you love something enough that you absolutely need it in your life, you can have it.

A Little Recognition: March 2013 Art Show

Art can be completely thankless. Luckily, artists love what they do and gladly produce massive bodies of work without any recognition whatsoever. When an outside source takes interest, it’s absolutely thrilling. Finally, someone else understands even a fraction of the joy you get from putting pencil to paper, from turning the barest of lines into concrete visions, from turning the scenes of your imagination into painted realities.

I have always thrived on challenge. If presented with a concept and told to create around it, my mind always races with solutions to the problem. So it makes sense that some of the work I’m proudest of was completed around guidelines for a class. Last week, some of my school work was exhibited in a show. They took five of my paintings and a collage, three of which were exhibited for sale. The gallery reception was Friday, March 29th, during the time I was away, but I managed to see it upon my return.

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As it turns out, they mis-hung some of my pieces. All three of the above paintings (all part of a triptych) are meant to be shown in portrait. I wasn’t sure who to speak to about rotating them, but I figured there must have been a reason for turning them on their sides. The triptych above was created for an assignment where we needed to recall an emotional memory. Obviously, it was inspired by Bob and the events surrounding his passing, though viewers not familiar with my life read some rather interesting interpretations into them.

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Also mis-rotated was my collage. Created entirely of cut paper, this was a graphic design assignment to create an advertisement for a cause in the form of a poster in black and white with text. When hung horizontally, the text is more evident, but the lipstick that dissects the rabbit gets a little lost. This was also meant to be hung portrait-style.

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These were done as studies in complimentary and analogous colours and seem to be the only pieces hung as they were intended. I took photos of some of the objects on my school grounds, zoomed so far in that it became difficult to tell what they actually were, and translated the colours to comply with the assignment. My classmates actually had no idea what the subjects were until I began to call them “Ugly Tree” and “Fruity Pebbles” respectively, but they’re both labeled “Untitled” for the purpose of the show.

I recently began reading a book called Art & Fear, dealing with the problems of production and identity in modern artists. In the first chapter, they point out that some of the most prolific artists in history worked under a patron who dictated the subject and context of most of their pieces. When artists have specific parameters to work within, it becomes easier to produce a piece we feel comfortable completing and displaying. Without a definite direction, we put too much of ourselves into our work and it becomes difficult to finish a piece because it will never be good enough, much less show them to others who might judge us based on our work. Obviously, the book is geared towards visual artists but artists of any medium can benefit from the ideas presented in the text. I know I have avoided finishing novels, showing people my fiction, even this very website for fear of being judged for it. The text was incredibly motivational but not in a sticky bubblegum cheerleader sense: the authors’ experiences confirm that all artists experience a sense of dread in their own work, regardless of how much they love their craft. Getting around that paralyzing fear of judgement is the only way to continue working and to make yourself a name in any industry.

The show runs through the end of next week, and while I currently don’t have plans to exhibit again it was a fun experience I’d consider again in the future. I’ve been working furiously on new pieces inside and outside of class as well. While it wasn’t a massive or important show, even a little bit of recognition is enough to reassure an uneasy mind and add fuel to the creative fire.

Metamorphosis 117.0 – Get Ready for the Beauty Social!

If you’re on the West Coast this weekend and looking for a great way to feed your beauty addiction and interact with some wonderful people, my friends over at Beautylish are hosting one of the biggest beauty events of the year: the Beauty Social! You might remember my coverage of their Spring Trend Preview back in April. It was a night full of fabulous demos from great brands, wonderfully mixed cocktails, and truly enjoyable company. The Beauty Social promises to be all that and more–if only I wasn’t stuck here on the opposite side of the country!

But that doesn’t mean you can’t go, Readers! Below is the full press release for the event, as well as how to get yourself on the guest list.

The Beauty Social Logo

Beautylish, the online community for beauty enthusiasts, proudly presents their largest event ever, The Beauty Social, sponsored by Cover FX. Taking place on October 22nd and 23rd, 2011, the two-day event will celebrate the past and future influences that social media and technology has on the way consumers discover and learn about beauty. Hosted at the beachfront Loews Hotel on theSanta Monica boardwalk, The Beauty Social will bring together speakers and brand personalities to converse on how the voice of beauty is evolving online.

Speakers and participants at The Beauty Social will include social media personalities, celebrity makeup artists, renowned beauty experts, cosmetic brands, and successful brand founders, including Maggie & Annie Ford Danielson, Global Beauty Authorities & Brand Ambassador for Benefit Cosmetics. Other brand participants include Urban Decay and Fresh among others. Prominent speakers will include Billy B (Celebrity Makeup Artist), Jenny Frankel (Founder of Cover FX), Carol Shaw (Founder of LORAC Cosmetics), Ying Chu(Beauty & Health Director, Marie Claire), Jerrod Blandino (Co-founder and Creative Director of Too Faced Cosmetics), Kandee Johnson (YouTube Beauty Guru) and Christine Mielke (Founder, Editor of Temptalia.com).
Beauty-lovers everywhere are invited. Tickets are required and available for purchase at www.thebeautysocial.com.

 

I’m incredibly disappointed that I won’t be able to make it, but I’ll be stalking the net for pictures afterwards–let me know if anyone goes!

Love you to the Moon and Back,

Luna Valentine

Metamorphosis 58.0 – the Day in Pictures: IMATS, NYC

Okay, guys. I totally had a GIANT LONG OMG article written up for you recapping the IMATS NYC, but I realized a lot of it read too blow-by-blow like a sportscast or something. Plus, it’s Friday and I am EXHAUSTED. So instead, I present you with The Day in Pictures:

 

Standing in the Inglot line, looking out at the crowd

Artist and model for Body Paint USA

(this girl had a few breaks, during which she walked around–you can’t see in this photo, but the lace detail on her body is AMAZING.)

One of the many talented effects artists, speaking about proper zombie prosthetics

This is the zombie that sparked the eyebrow debate. The artist was saying he had not given this zombie eyebrows because he was “freshly ravaged” and fairly decayed.

Versus this pretty lady zombie who was more newly-dead and still rather human-looking. I wish I had a better picture of her…someone walked into my shot each time.

Inglot lashes!

…and lashes, and lashes…

Inglot!

Freedom System selection

the crowd

my FotD — I had been wearing Sugarpill’s Darling, Royal Sugar, and Magpie with MAC’s Miss Behave on cheeks and Playing Koi on lips, but by this time, I had completely eaten off all my lipstick and I had been attacked by the Eye Kandy saleswomen who had WAY too much fun matching my glitter to my hair!

 

Coming next week, I have a ton of reviews for you, as well as some looks and experiments with some of my IMATS purchases!

Love you to the Moon and back,

Luna Valentine

Metamorphosis 57.0 – Beautylish Spring Trend Preview 2011

In addition to the IMATS, I had the privilege of attending the Beautylish Spring Trend Preview on April 9th. I was thrilled to receive an invitation to view demos of the latest Spring make-up and hair trends as well as welcome Beautylish’s new Beauty Director, Ning Chao (former Beauty Editor for Marie Claire).

Ning Chao, Beautylish Beauty Director

If you’re interested in the beauty industry, use beauty products, or just want to meet some beautiful friends, you really need to join Beautylish. Not only is their news feed a great leg up on trends and other beauty-related information, they also host wonderful forums, great videos, and thousands of product reviews. Before I buy a product, I usually log on and check the reviews, and after I use a product, I log on and write a review. It’s one of my favourite things to do. Beautylish is an active, growing community and I am happy to be a part of it.

Needless to say, I was deeply honored to be invited to this event. I had seen photos of previous events held on the West Coast and honestly thought that my location precluded me from taking part in upcoming events. –and honestly, guys, I’m still not used to being “recognized” online as a part of any community, be it blogging, beauty, beauty-blogging, or anything else.

 

The Spring Trend Preview was held at the Crosby Street Hotel, in their Spring and Price Private Rooms. The set-up was chic, elegant, and understated, perfect for showcasing the products and trends (and beautiful people!) we would be viewing that evening. They even served a signature drink–the Moscow Mule, which appeared to be made from a vodka/lime base and a spritz of Izze Grapefruit. H’ordeurves and cupcakes were also served, but I obviously did not partake.

 

Sponser Display

I was pleased to meet the Beautylish team, many of whom I recognized from their site profiles while others introduced themselves as more technical, behind-the-scenes people. They are all wonderful people (and know how to make a very shy, completely awkward girl feel more at home)! –I do, however, need to say a particular thank you to Sameer for chatting with me and introducing me to lovely people I would have been too shy to approach otherwise.

 

Tarte LipSurgence Table

 

The evening included demos from Wella, Tarte, and Bare Escentuals. Wella debuted a line of hair care products to complement their extensive range of dyes and demonstrated how to create the slick, sleek looks popular this Spring. Tarte used their LipSurgence line to show guests how to pull off the bold lip trend (one of my favourites!), and Bare Escentuals used a variety of their lovely products to touch up and transform attendants’ makeup into elegant pastel smokey eyes.

Bare Escentuals demo the Pastel Smokey Eye

I went to the event in full makeup, so I didn’t participate in any of the demos, but I definitely eavesdropped as they consulted other guests and snapped some pictures while they worked. Also, my hair looks like I got caught in an electrical storm on the best of days, so I figured I was too lost a cause for Wella. –but it was nice to watch them work on other, less ridiculous and colourful, manes!

Crowd gathers for a hair demo by Wella

In all, the event was a complete blast and I am still so thrilled that I was able to be a part of it. I deeply and sincerely hope that they will remember me the next time they put on an East Coast event! I feel that I need to extend a heart-felt thank you to the Beautylish team for hosting such a wonderful event and allowing me the opportunity to be a part of it!

Amazing gifts from the event's wonderful sponsers!

An additional thank you needs to go out to the event’s sponsers, including Wella, Bare Escentuals, Tarte, Dior, StriVectin, Urban Decay, Guess, ELF, Too Faced, Borba, Sally Hansen, Reveal, the Balm, Milani, Victoria’s Secret, myfaceworks, Physician’s Formula, Talika, Immunocologie, and Somme Institute. Each of them contributed amazing products for the gift bags, and I could only sit back and marvel at everything when I got back to the hotel. Obviously, I will be reviewing each and every one once I get a chance to use them!

Love you to the Moon and Back,

Luna Valentine

PS: You can sign up to be notified when there’s a Beautylish event in your area! Also, if you join Beautylish, don’t forget to follow me! There’s a widget in my side-bar to redirects to my profile–I’ll see you there!